Monthly Archives: April 2019

Omni-channel or multi-channel?

What does qualify company to say they have omni-channel customer experience? It seems it is not that easy to answer this question if you try to avoid shiny power point worthy words and really examine what companies do nowadays.

At Nuance Customer eXperience Summit it became obvious that very small amount of companies offer truly omni-channel experience or have a clear understanding of what it even means. Continue reading

Category: Review